Measure audience attention and engagement with EmPower
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Be relevant to your audience
With EmPower® you can quickly and easily measure attentional and emotional responses on real people. Attention and engagement are critical KPIs for determining the value of content.
Measure audience attention
Generating attention is a crucial step in activating awareness about the brand.
Assesses engagement
Monitor the strength of the emotions being solicited. You'll find out how engaged consumers are.
Analyze the emotional response
Recognize which emotions arise and which are dominant. It will be easier to align yourself with consumer expectations.
CASE STUDY
In today’s distracted world, attention to advertising should not be taken for granted.
Attention is limited by nature, while the amount of new content is nearly infinite. We cannot assume that people are paying attention just because there is exposure.
Attention
Why is it important?

People are generally capable of heightened attention when doing something they find pleasurable or intrinsically motivating. Distraction occurs when the content is useless, attention is uncontrollably diverted to another activity or feeling.

  • Attention Span
  • Overall Attention
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WELCOME TO
THE ATTENTION AND EMOTIONS ECONOMY
The metrics
Global Index
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Attention
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Attention span
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Engagement
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Predictive Click
Predictive performance for social media
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Media Optimization
Avoid budget wasting with irrelevant content
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