EmPower your media content avoiding budget waste

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Analyze your content’s effectiveness in a simple way. It’s fast and scalable.
EmPower® is an online platform to analyze media content's effectiveness on real people. The core emotion recognition technology is the most advanced on the market to obtain crucial predictive insights such as content effectiveness, attention, second-by-second audience engagement, digital performance and advice on the most emotional engaged targets.
Accurate decisions
Watching "Global performance" you will immediately understand which content works best.
Emotional drivers
Analyze which emotions drive consumers' decisions. Using emotions is the best way to get them involved.
Avoid budget waste
Looking to "media optimization" metric, you will discover which audience segmentation is the most engaged.
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It’s simple, fast and scalable
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1. Start a project
Easily, you can do it right in your web browser.
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2. Data collection
Through opted-in webcams by users, you can collect people's emotional responses, all over the world.
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3. Discover insights
See emotional responses on the online dashboard and discover great insights.
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DISCOVER
Test video effectiveness
1.000
  • 1 Video
  • Max 1 minute
  • Max 75 respondents
  • Country selection
  • PayPal payment
MOST POPULAR
A/B TEST
Discover the best performance
1.900
  • 2 Videos
  • Max 2 minutes each
  • Max 150 respondents
  • Country selection
  • PayPal payment
BEST SOLUTION
FULL MEDIA
Deep personalization
18.000
  • 20 Videos
  • Max 2 minutes each
  • Max 3000 respondents
  • Country selection
  • Target selection
  • Cognitive survey
No credit card is required to access the platform.
Full service or Custom project
Do you need complete support for platform set-up and reporting or to launch a customized analysis? Contact us it is possible to analyze UX, images or audio in the same way.
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Frequently asked questions
Yes.

Behavioral economics has shown that emotional response could be a good indicator of the effectiveness of communication tools compared to cognitive analysis.

Yes.

The scientific validity behind our software is at the heart of what we do. Emotiva for all R&D activities works with the PHuSE Lab, Computer Science department of the University of Milan.

Yes.

The following can be analyzed: videos (of any type), commercials, digital creativities, radio, and static images.

No.

Participants in the analysis are part of specific panels recruited via the web, the privacy terms are accepted through the panel provider.

No.

Humans show the basic emotions described by Paul Ekman. There are cultural differences in the intensity with which they manifest themselves, but the expression of emotion is the same.

No.

All analyses are cloud-based, no one is physically involved. This means that the study is made in a natural setting. The numerous biases that emerge in the focus groups are so avoided.

Yes.

The minimum resolution required is 640×480 px. Most of the webcams are of good enough quality.
Do I have to wait a long for the results?

No.

The average time to receive the dashboard is two days.

Do you need more information?
Fill out the form below and we will contact you shortly.