
Yes.
Behavioral economics has shown that emotional response could be a good indicator of the effectiveness of communication tools compared to cognitive analysis.
2. Attention
3. Audience engagement
Behavioral economics has shown that emotional response could be a good indicator of the effectiveness of communication tools compared to cognitive analysis.
The scientific validity behind our software is at the heart of what we do. Emotiva for all R&D activities works with the PHuSE Lab, Computer Science department of the University of Milan.
The following can be analyzed: videos (of any type), commercials, digital creativities, radio, and static images.
Participants in the analysis are part of specific panels recruited via the web, the privacy terms are accepted through the panel provider.
Humans show the basic emotions described by Paul Ekman. There are cultural differences in the intensity with which they manifest themselves, but the expression of emotion is the same.
All analyses are cloud-based, no one is physically involved. This means that the study is made in a natural setting. The numerous biases that emerge in the focus groups are so avoided.
The minimum resolution required is 640×480 px. Most of the webcams are of good enough quality.
Do I have to wait a long for the results?
The average time to receive the dashboard is two days.