Yes.
Behavioral economics has shown that emotional response could be a good indicator of the effectiveness of communication tools compared to cognitive analysis.
EmPower your media content avoiding budget waste
Analyze your content’s effectiveness in a simple way. It’s fast and scalable.
EmPower® is an online platform to analyze media content's effectiveness on real people. The core emotion recognition technology is the most advanced on the market to obtain crucial predictive insights such as content effectiveness, attention, second-by-second audience engagement, digital performance and advice on the most emotional engaged targets.
Accurate decisions
Watching "global performance" you will immediately understand which content works best.
Emotional drivers
Analyze which emotions drive consumers' decisions. Using emotions is the best way to get them involved.
Avoid budget waste
Looking to "media optimization" metric, you will discover which audience segmentation is the most engaged.
Discover which metrics drive the result
Global Performance
It represents the combination of the three main KPIs and provides a global value of the emotional-behavioural performance of the audience.
1. Media effectiveness
2. Attention
3. Audience engagement
Predictively understand the digital performance of your contents on social media channels.
Predictive Click
Determines, with a likelihood ratio, if the contents generate clicks once they are published on social networks. It is a predictive performance KPI that consider organic traffic.
Avoid media budget waste by accurately knowing which target segment is more engaged.
Media Optimization
Determine immediately on which target's segmentation the content is more effective, these data will allow you to build an accurate media planning functional to the objective and above all to the result.
It’s simple, fast and scalable
1. Start a project
Easily, you can do it right in your web browser.
2. Data collection
Through opted-in webcams by users, you can collect people's emotional responses, all over the world.
3. Discover insights
See emotional responses on the online dashboard and discover great insights.
DISCOVER
Test video effectiveness
€1.000
MOST POPULAR
A/B TEST
Discover the best performance
€1.900
BEST SOLUTION
FULL MEDIA
Deep personalization
€18.000
No credit card is required to access the platform.
Full service or Custom project
Do you need complete support for platform set-up and reporting or to launch a customized analysis? Contact us it is possible to analyze UX, images or audio in the same way.
Frequently asked questions
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