By measuring consumers’ attentional and emotional responses, it was possible to quickly identify the packaging that worked out best and those that failed to generate good performance.
The leading platform for attention and emotion analysis
More accurate validation, faster results, better decisions.
Maximize content effectiveness through our Emotion AI powered Platform
EmPower® is the leading platform for customers' attention and emotion measurement. Analyze quickly and easily responses from real people. Attention and engagement are crucial KPIs to determine content performance and fit with customer preferences.
+8%
Sell Out Performance
+50%
Client Growth Rate
After a data-based decision, NeN was able to balance creatives’ feelings and marketing investments and the result was doubled brand awareness and +50% client growth.
+23%
CTR Performance
Choosing the best-performing banner from an emotional and attentional point of view ensured a higher level of conversion. Viewers’ attention is one of the determining factors for effectiveness.
Areas of application
Pre and Post Launch Performance
Make data-driven decisions based on competitors, industry benchmarks, and historical performance pre- and post-launch.
A/B Testing
Analyze creative effectiveness, predict efficiency, assess campaign impact, and identify triggers for audience engagement.
Media Mix Optimization
Assess creative performance across different platforms and social media environments.
Audience Targeting
Identify receptive audience segments for creative optimization and enhanced media effectiveness.
What can be analysed?
Video
- Commercial
- Social media video
- Reel
- Company video
- Product video
- Educational video
Images
- Packaging
- Landing Pages
- Social media post
- Out of home
- Brochures
- Flyers
- Product Concept
Audio
- Radio commercials
- Podcasts
- Songs
In-Context Analysis
EmPower has its own technology to accurately measure content on popular social media platforms such as TikTok, Instagram, YouTube, and Facebook. It allows us to provide you with helpful channel data efficiency.
Behavior
- First time view
- Dwell time
- Multi-view
- Like
Attention
- Attention span
- Attention level
Engagement
- Arousal
- Emotional response
- Valence
TikTok
YouTube
Attention + Emotions
drive your business
EmPower uses effective measurement, leveraging emotion recognition technology and advanced attention analysis to obtain meaningful audience insights. The EmPower Dashboard provides clear and actionable data to help develop high-impact communication strategies and campaigns.
From scratch to insights
Online Recruitment
150 Respondents
Via Webcam
Survey
24/48h delivery
Interactive Dashboard
Do you need crafted research with actionable insights?
You have the incredible opportunity to tailor the analysis precisely to your preferences. Imagine having access to deep-tailored respondents, extended content duration, custom surveys, and a special report with specific insights that can help you make informed decisions in no time.
Define your needs
Crafted Analysis
Interactive Dashboard
Insights
Report with actionables
You will be followed from day 1 to the end, offering you a customized experience based on the needs of your business.
Trusted by leading companies
Book a personalized demo
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