By measuring consumers’ attentional and emotional responses, it was possible to quickly identify the packaging that worked out best and those that failed to generate good performance.

Maximize content effectiveness through our Emotion AI powered Platform
+8%

+50%
After a data-based decision, NeN was able to balance creatives’ feelings and marketing investments and the result was doubled brand awareness and +50% client growth.

+23%
Choosing the best-performing banner from an emotional and attentional point of view ensured a higher level of conversion. Viewers’ attention is one of the determining factors for effectiveness.

Areas of application
Pre and Post Launch Performance
Make data-driven decisions based on competitors, industry benchmarks, and historical performance pre- and post-launch.
A/B Testing
Analyze creative effectiveness, predict efficiency, assess campaign impact, and identify triggers for audience engagement.
Media Mix Optimization
Assess creative performance across different platforms and social media environments.
Audience Targeting
Identify receptive audience segments for creative optimization and enhanced media effectiveness.
What can be analysed?
Video
- Commercial
- Social media video
- Reel
- Company video
- Product video
- Educational video
Images
- Packaging
- Landing Pages
- Social media post
- Out of home
- Brochures
- Flyers
- Product Concept
Audio
- Radio commercials
- Podcasts
- Songs
In-Context Analysis
Behavior
- First time view
- Dwell time
- Multi-view
- Like
Attention
- Attention span
- Attention level
Engagement
- Arousal
- Emotional response
- Valence

TikTok


YouTube

Attention + Emotions
drive your business
From scratch to insights
Online Recruitment
150 Respondents
Via Webcam
Survey
24/48h delivery
Interactive Dashboard
Do you need crafted research with actionable insights?
Define your needs
Crafted Analysis
Interactive Dashboard
Insights
Report with actionables
You will be followed from day 1 to the end, offering you a customized experience based on the needs of your business.
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