There are five key aspects that have the largest impact on how clients go through configuration:
- EmPower Audiences are configured using preset measures, meaning best practice is maintained across your organization.
- For any respondent data held by the panel, we use three screening questions (gender, age and webcam activation).
- Direct API connections with our provider for fast analysis launch.
- Data is collected allowing easy filtering on dashboard with cross-comparison between stimuli.
- In each analysis will be used a panel of 150 respondents, except for the “Discover” package that has 75 respondent.
- Every A/B test analysis will be monadic (each respondent will see only one stimulus)
Worldwide presence with 36 Countries
Dynata Panel (45 Countries)
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Ireland
Italy
Japan
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan Province of China
Thailand
United Kingdom
United States of America
Custom audiences: what if I don’t see the audience I need?
When it comes to your audience, we want to make sure you’re reaching the right consumers for your search. If you need an audience that you don’t have access to, the best thing to do is reach out to our customer team. The team will work with you to make sure we reach the right respondents and see your key metrics correctly.
How do custom audiences?
Timeline
The Emotiva team will need 24-48 hours to build a custom audience for you. It’s important to understand that the audience must have a feasible “Incidence Rate” to ensure the project can be completed.
Criteria
There is a limit of 5 questions that can be asked to an audience:
• Emotiva recommends limiting the number of questions to 5 due to correlating emotions on segmented answers.
• Age, gender, and region are default in any audience and do not count in the 5 questions.
