Wellness or cartons, what works better on cereal packaging?
Every day, consumers face a split-second decision in front of a crowded cereal aisle. It’s not just about flavor or price—packaging plays a powerful role in grabbing attention and guiding purchase decisions. In a saturated market, visual impact is everything. But what truly works?
In this case study, we analyzed the packaging of five major cereal brands using Foresight, the first AI-powered predictive model designed to measure emotional response and visual attention. The result is a data-driven comparison of design elements, visual storytelling, and communication effectiveness.
What happens in these spots, and what we analyzed?
From Nesquik’s vibrant colors and playful mascot to the clean simplicity of Corn Flakes or the wholesome appeal of Gran Cereale, each package tells its own story. Some evoke amusement and emotional engagement, others convey wellness and calm—but not all succeed in delivering visual clarity or striking the right balance between attraction and readability.
Using metrics like emotional engagement, clarity score, and mental demand, the study reveals which design choices help brands stand out—and which might actually hinder emotional impact or visibility on the shelf.
Discover the results: download the full case study
This case study is a must-read for marketers, designers, and food & beverage brand managers aiming to create packaging that not only draws the eye but also builds an emotional connection from the very first glance.
Download the full case study and discover what truly speaks to the eyes—and hearts—of today’s consumers.
