How to improve your marketing campaign ROI

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1.. ROI: one of the most critical metrics for a company

2. How to improve the ROI of one’s marketing campaigns

3. Increasing profit margins through attention

4. Emotions that drive the brand to better ROI

5. How predictive analytics can increase the margin between cost and profit

6. How Coop, Freeda, and RAI improved their performance by calculating attention and emotions

a. Coop Case Study

b. Freeda Case Study

c. RAI Case Study

7. Improving the ROI of one’s marketing campaign