In the information and data society, being able to capture users' attention on social media is essential. In 2022, there were 4.7 billion active users on social media, each user spends about 2.5 seconds on content and, specifically, TikTok users spend about 5% of their waking time on the app. Through the analysis in a real context you will no longer have to worry about making mistakes.
What do we measure with In-Context Analysis?
- Screen time
- Scroll time
- Playback time
- Attention span
- Attention level
- Emotional response
Be relevant to your audience
With EmPower® you can quickly and easily measure attentional and emotional responses on real people. Attention and engagement are critical KPIs for determining the value of content.
Measure audience attention
Generating attention is a crucial step in activating awareness about the brand.
Monitor the strength of the emotions being solicited. You'll find out how engaged consumers are.
Analyze the emotional response
Recognize which emotions arise and which are dominant. It will be easier to align yourself with consumer expectations.
In today’s distracted world, attention to advertising should not be taken for granted.
Attention is limited by nature, while the amount of new content is nearly infinite. We cannot assume that people are paying attention just because there is exposure.
The lack of attention could be a big waste of money in today's distracted world.
Why is it important?
People are generally capable of heightened attention when doing something they find pleasurable or intrinsically motivating. Distraction occurs when the content is useless, attention is uncontrollably diverted to another activity or feeling.
- Attention Span
- Overall Attention
THE ATTENTION AND EMOTIONS ECONOMY
Predictive performance for social media
Avoid budget wasting with irrelevant content
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