Studies show that you have less than seven seconds to capture your audience’s attention. Make sure it counts through attention measurement.
Attention measurement metrics
Attention measurement becomes more powerful when combined with emotional measurement. Four main metrics help to assess audience attention and emotional engagement.
Measures the average amount of attention while viewing a content.
How long a viewer keeps attention on your content before the first moment of distraction.
The emotions invoked based on facial expressions measurement.
Elements to track attention
Improves accuracy of attention levels by tracking the position of the person’s head, eyelids, and eye gaze
ATTENTION MEASUREMENT CASE STUDY
RAI Pubblicità uses attention and emotion analysis
With attention and emotion measurement technology, RAI analyzed engagement metrics to identify the optimal time for commercial breaks before losing the audience to other distractions.
See attention measurement in action
Fill out the form below and we will contact you shortly.