Is it possible to predict whether a video will be engaging, generate clicks and interactions once posted online? In this case study, we explain how “Predictive Click” works.
What better occasion than the planned launch of the whole new NeN TV campaign? The budget was modest, so waste was limited through precise choices, fundamentally guided by customers’ “emotions”.
Find out which commercial, selected from the top three productions worldwide, engaged and excited audiences the most this Christmas.
It is the most-watched world event and has a reach of about 100 million viewers. The cost per 30″ spot this year reached $6.5 million. Who will have hit the target deep down?