Christmas Ads 2021
Find out which commercial, selected from the top three productions worldwide, engaged and excited audiences the most this Christmas.
Apple, Coca Cola, or John Lewis?
We took the top three commercials produced globally for Christmas 2021 to determine which one was the most relevant to the audience. Apple's commercial is dedicated to all the people looking forward to holidays to spend more time with their loved ones. Coca-Cola is based on the collective imagination about the holidays, namely Santa Claus coming down the chimney to bring gifts. John Lewis's commercial leverages typical Christmas traditions and habits.
Coca Cola
Chimney
The commercial is by the agency TBWAMedia Arts Lab. It was filmed entirely with the iPhone 13, where "Simon" is a snowman, which the little girl protagonist of the commercial tries, with the loving understanding of her family, to keep alive throughout the year.
Apple
Saving Simon
Created by agency Dentsu Mcgarrybowen UK and directed by director Sam Brown. The young protagonist built a stunning chimney out of cardboard and duct tape that runs from his window to the roof of the building.
John Lewis
Unexpected guest
The adam&eve DDB agency stages an unexpected encounter between a young boy and an alien who has crashed on Earth, with whom the protagonist of the commercial tries to establish a bond through the magic of Christmas.
Attention and engagement
EmPower allows you to quickly and easily measure attentional and emotional responses on a sample of real people. Attention and engagement are crucial KPIs for determining the relevance of a piece of content.
Metodology
Through the EmPower platform, the attentional and emotional responses of the audience to the three commercials were measured. The total duration of the analysis was two days for a total of 1000 people worldwide.
