Cough? Which product would you buy?
Cough is one of the most common and disruptive health issues, impacting daily activities and overall well-being. For pharmaceutical brands, it offers a powerful opportunity to create campaigns that are not only informative but also emotionally engaging.
In this case study, using Foresight—the first AI-powered predictive model for measuring emotions and attention—we analyzed campaigns from brands like Bisolvon, Bronchenolo, Fluimicil, Grintuss, and Vivintosse, identifying the different communication strategies used to address the need for relief.
What happens in these spots and what we analyzed.
Some brands, like Grintuss and Fluimicil, focus on a more dynamic and emotionally rich approach, successfully generating positive engagement and sustaining attention. Others, like Bisolvon and Vivintosse, adopt a lighter, more humorous tone, with mixed results particularly in the final stages of the messaging.
The analysis highlights how crucial it is to properly balance visual impact and storytelling flow: consistent color usage, relatable everyday scenes, and a clear emotional progression are key factors in boosting brand memorability and emotional connection.
Discover the results: download the full case study
It’s not enough to simply present a solution: the most effective campaigns guide the consumer along an emotional journey that builds trust and strengthens brand preference when it matters most.
Download the full case study and learn how to craft communications that turn cough relief into a lasting emotional experience for consumers.
