The Leading AI Tool for Validating High-Impact Creative Campaigns.
Mesure, Decode, Optimize, Impact
With EmPower® you can quickly and easily measure attentional and emotional responses on real people. Attention and engagement are critical KPIs for determining the value of content.
MEASURE
AUDIENCE ATTENTION
Generating attention is a crucial step in activating awareness about the brand.
DECODE
THE EMOTIONAL RESPONSE
Recognize which emotions arise and which are dominant. It will be easier to align yourself with consumer expectations.
OPTIMIZE
THE ENGAGEMENT
Monitor the strength of the emotions being solicited. You’ll find out how engaged consumers are.
IMPACT
THE MARKET
Develop a go-to-market strategy grounded in real data from real people.
Areas of application
Pre-launch Performance
Make data-driven decisions based on competitors, industry benchmarks, and historical performance pre- and post-launch.
A/B Test
Analyze creative effectiveness, predict efficiency, assess campaign impact, and identify triggers for audience engagement.
Media Mix Optimization
Assess creative performance across different platforms and social media environments.
Audience Targeting
Identify receptive audience segments for creative optimization and enhanced media effectiveness.
Attention + Emotions
drive your business
EmPower uses effective measurement, leveraging emotion recognition technology and advanced attention analysis to obtain meaningful audience insights. The EmPower Dashboard provides clear and actionable data to help develop high-impact communication strategies and campaigns.
From scratch to insights
Online Recruitment
150 Respondents +
Via Webcam
Survey
Interactive Dashboard
24/48h delivery
WELCOME TO
THE EMOTIONS AND ATTENTION ECONOMY
Do you need crafted research with actionable insights?
You have the incredible opportunity to tailor the analysis precisely to your preferences. Imagine having access to deep-tailored respondents, extended content duration, custom surveys, and a special report with specific insights that can help you make informed decisions in no time.
Define your needs
Tailor-made analysis
Interactive dashboard
Insights
Report with operational indications
You will be followed from day 1 to the end, offering you a customized experience based on the needs of your business.
In-Context Analysis
In today’s data-driven society, capturing attention on social media is crucial. In 2022, 4.7 billion active users spent an average of 2.5 seconds on content, with TikTok users dedicating about 5% of their waking hours to the app. With real-context analysis, you can confidently minimize mistakes.
TikTok
YouTube
What do we measure?
Behavior
Attention
Engagement
Maximize content effectiveness through our Emotion AI powered Platform
+8%
Sell Out Performance
By measuring consumers’ attentional and emotional responses, it was possible to quickly identify the packaging that worked out best and those that failed to generate good performance.
+50%
Client Growth Rate
After a data-based decision, NeN was able to balance creatives’ feelings and marketing investments and the result was doubled brand awareness and +50% client growth.
+23%
CTR Performance
Choosing the best-performing banner from an emotional and attentional point of view ensured a higher level of conversion. Viewers’ attention is one of the determining factors for effectiveness.
